Generate structured data markup in JSON-LD format to help Google understand your content and display rich results like star ratings, FAQs, breadcrumbs, and more. Copy-paste ready code for any page.
Schema markup (also called structured data) is a standardized vocabulary of tags that you add to your HTML to help search engines understand the content on your pages. It uses the Schema.org vocabulary, which was jointly created by Google, Bing, Yahoo, and Yandex in 2011.
When search engines understand your content better, they can display rich results — enhanced search listings that include star ratings, images, prices, FAQ dropdowns, how-to steps, breadcrumbs, and more. Rich results significantly increase visibility and click-through rates.
There are three formats for implementing schema markup. JSON-LD is the recommended format by Google:
<script> block in the page head. Easy to implement, doesn't mix with HTML, and is Google's preferred format.Used for blog posts, news articles, and editorial content. Enables rich results showing the headline, author, date, and featured image in search results. Required properties: headline, author, datePublished, image.
Adds expandable question-and-answer dropdowns directly in search results. One of the most impactful schema types because it dramatically increases your SERP real estate and provides immediate value to searchers.
Displays step-by-step instructions in search results, sometimes with images for each step. Ideal for tutorials, recipes, DIY guides, and instructional content.
Essential for any business with a physical location. Enables the Google Knowledge Panel sidebar with business hours, address, phone number, reviews, and directions. Critical for local SEO.
Shows product information in search results including price, availability, and review ratings. Essential for e-commerce pages. Can trigger Google Shopping rich results.
Replaces the plain URL in search results with a clean breadcrumb trail (Home > Category > Page). Improves navigation understanding and click-through rates.
<head> section of your HTML page, inside a <script type="application/ld+json"> tag.Meta Tag Generator — HTML meta tags | SERP Preview — Google results preview | Open Graph Generator — Social sharing tags
JSON-LD (JavaScript Object Notation for Linked Data) is Google's recommended format for adding structured data to web pages. It's a script block placed in the HTML <head> that describes your page content in a machine-readable format, enabling rich search results like star ratings, FAQs, and product info.
Schema markup is not a direct ranking factor. However, it enables rich results that significantly increase click-through rates (20-30% higher), which sends positive engagement signals to Google. It also helps Google understand your content better, which can improve relevance matching.
It depends on your content. Use Article for blog posts, FAQ for pages with questions and answers, Product for e-commerce, Local Business for physical businesses, and How-To for tutorials. Most pages benefit from Breadcrumb schema as well. You can use multiple schema types on the same page.
Use Google's Rich Results Test tool to check if your markup is valid and eligible for rich results. Use the Schema Markup Validator at validator.schema.org for general validation. Check Google Search Console's "Enhancements" tab for ongoing monitoring of structured data errors.
Yes. You can include multiple JSON-LD script blocks on a single page. For example, an article page might have Article schema, FAQ schema, and Breadcrumb schema. Each should be in its own <script type="application/ld+json"> block or combined into a single block using an array.
After adding schema markup, rich results typically appear within a few days to several weeks after Google recrawls the page. You can speed this up by requesting indexing in Google Search Console. Not all pages with valid schema will get rich results — Google decides based on quality and relevance.