Website Worth Calculator

How Website Valuation Works

Website valuation is based on a multiple of monthly net revenue. The multiplier varies based on traffic quality, revenue stability, niche, growth trends, and operational complexity. Most content sites sell for 24x to 48x monthly revenue.

Our calculator also applies a domain age bonus of up to 20%. Older domains carry established authority, backlink profiles, and search history — all highly valued by buyers.

Revenue Multipliers Explained

• 24x (Low) — New sites, volatile revenue, high owner dependence, or declining traffic.
• 30x (Average) — Established site with stable revenue and mixed traffic sources.
• 36x (High) — Strong organic traffic, stable growth, diversified revenue, low owner dependence.
• 48x+ (Premium) — Authority site with consistent growth, brand recognition, and passive operations.

What Increases Website Value?

• Organic traffic — SEO-driven traffic is far more stable and valuable than social or paid traffic.
• Revenue diversification — Multiple income streams (ads + affiliates + products) command premiums.
• Domain age and authority — Older domains with clean histories are trusted by both buyers and search engines.
• Content quality — Well-researched, evergreen content maintains value long-term.
• Traffic trend — Growing traffic at the time of sale is the single strongest buyer signal.

Where to Sell Your Website

• Flippa — Largest marketplace, best for sites under $100K.
• Motion Invest — Fast sales at fair multiples for content sites.
• Empire Flippers — Vetted marketplace for established sites earning $1,000+/month.
• FE International — Premium broker for SaaS and high-revenue content sites.

Frequently Asked Questions

How much is my website worth?

Website value is typically 24–48x monthly revenue. A site earning $500/month could be worth $12,000–$24,000. Premium authority sites in stable niches can command 50x+ multiples.

What is the standard multiplier for selling a website?

The industry standard is 30–36x monthly net profit for content websites. SaaS businesses typically sell for 3–5x annual revenue. The exact multiple depends on traffic quality, revenue consistency, niche, and operational complexity.

Where is the best place to sell a website?

For sites under $50K, Flippa or Motion Invest work well. For sites earning $2,000–$20,000/month, Empire Flippers offers strong buyer demand. For premium sites above $100K, FE International provides dedicated brokerage services.

Does domain age affect website value?

Yes. Older domains with established backlink profiles, clean histories, and search engine trust are more valuable. Age signals stability and reduces the risk that rankings are fragile or artificial.