What is CPC in advertising?

CPC (Cost Per Click) is the amount an advertiser pays each time a user clicks on their ad. It is the most common pricing model in search advertising platforms like Google Ads.

A good CPC depends on your industry and target ROI. In Google Ads, average CPC is $1-$2 for the display network and $2-$4 for search. High-competition niches like legal or finance can see $20-$50+ CPC.

How do I lower my CPC?

Lower CPC by improving your Quality Score through better ad relevance, optimizing landing pages, using negative keywords, and targeting long-tail keywords with lower competition.

CPC Calculator - Cost Per Click

Calculate your cost per click, total clicks, or total cost for your advertising campaigns.

Fill in any two fields to calculate the third.

Total Ad Spend ($)

Total Clicks

CPC ($)

Results

Cost Per Click

Total Clicks

Total Cost

Cost Per 1000 Clicks

What is CPC?

CPC (Cost Per Click) is a digital advertising metric that measures how much an advertiser pays each time a user clicks on their ad. It is one of the most common pricing models used in platforms like Google Ads, Facebook Ads, and Bing Ads.

Formula: CPC = Total Cost / Total Clicks

Average CPC by Platform

Google Search Ads: $1 - $5 (varies heavily by keyword)
Google Display Ads: $0.10 - $1.00
Facebook Ads: $0.50 - $2.00
Instagram Ads: $0.50 - $3.00
LinkedIn Ads: $2.00 - $7.00