What is CPM in advertising?

CPM stands for Cost Per Mille (thousand). It is the cost an advertiser pays for 1,000 ad impressions regardless of clicks. CPM is common for brand awareness campaigns.

What is a good CPM rate?

A good CPM depends on the platform. Google Display averages $0.50-$4, Facebook averages $5-$15, YouTube averages $4-$10, and LinkedIn can be $6-$12 or higher.

What is the difference between CPM and CPC?

CPM (Cost Per Mille) charges per 1,000 impressions while CPC (Cost Per Click) only charges when someone clicks the ad. CPM is better for awareness, CPC is better for direct response.

CPM Calculator - Cost Per Mille

Calculate the cost per thousand impressions for your display advertising campaigns.

Fill in any two fields to calculate the third.

Total Ad Spend ($)

Total Impressions

CPM ($)

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CPM

Total Impressions

Total Cost

Cost Per Impression

What is CPM?

CPM stands for Cost Per Mille (thousand). It represents the cost an advertiser pays for 1,000 ad impressions. CPM is commonly used for display, video, and social media advertising.

Formula: CPM = (Total Cost / Total Impressions) x 1,000

Average CPM Rates

Google Display Network: $0.50 - $4.00
Facebook/Instagram: $5.00 - $15.00
YouTube: $4.00 - $10.00
LinkedIn: $6.00 - $12.00
Programmatic Display: $0.50 - $3.00